Your sign must be inviting not making customers take a glance and then just simply go their way because the signage is not clearly visible especially at night.
For today, most people are always in a hurry to catch up on things as soon as possible. When they are looking for an establishment, these people always find bold and colorful signs very helpful for finding an establishment easily that they don't need to spend time reading the sign deeply. So if your business has its competition, use a business sign that will make the establishment standout from its competitors. Choose the signs that are glowing and colorful like led open signs.